You’re A Story Addict. But So Is Everyone.As marketers, we hear “storytelling” get thrown around a lot — so much so that it seems to have lost all meaning.Oct 9Oct 9
Creating Wild: How a Career Accelerator Transformed TalentWe’ve all had hard realizations that the marketing and advertising industry is broken in terms of finding, hiring, and training creative…Apr 18, 2023Apr 18, 2023
The Sorkin Cycle: How Brands Use Stories to Reach AudiencesTo grow, brands need to speak to audiences, and to do that they need to communicate in human, authentic, relatable ways — not like cold…Nov 3, 2022Nov 3, 2022
The Secret to Writing Better: Find Your JimmyWelcome! This here is Part 7 of a dumb series of dumb writing tips. In these rants, you’ll discover that whatever you need to write — for…Nov 3, 2022Nov 3, 2022
The Secret to Writing Better: Write CrazyWelcome! This here is Part 6 of a dumb series of dumb writing tips. In these rants, you’ll discover that whatever you need to write — for…Nov 2, 2022Nov 2, 2022
The Old Boys Club: Why Agencies Continue to Lack DiversityThere’s no question that the marketing & advertising industries — and most others! — lack diversity and inclusion.Oct 31, 20221Oct 31, 20221
Let’s Be Pirates: Why Rebellious Brands & Creative Minds WinIn 1942, Camp Toccoa, GA, companies entirely unlike yours were gathered. These were paratrooper companies of the 506th Parachute Infantry…Oct 31, 2022Oct 31, 2022
What Makes a Good Creative Director?“What makes a creative director a good creative director?”Oct 28, 20221Oct 28, 20221
Combining Brand Archetypes: The Secret to Great BrandsIf you’re here, it’s unlikely you’re new to brand archetypes, so I won’t bore you with a 101 on the subject. I won’t explain what brand…Oct 28, 2022Oct 28, 2022
The Secret to Writing Better: Brand TaglinesWelcome to this dumb series of dumb writing tips. Whatever you need to write — for work or fun — follow these tips to think less and write…Oct 28, 2022Oct 28, 2022